For most medium-sized companies the concept of  sustainable customer relationships have not longer be a  catchword. The importance of customer relationships will be  recognized, but a systematic customer management  seems still to be plug in its infancy. Anyone who wants to operate successfully in this  context, must analyze and recognize the wishes of his  customers razor-sharp.  When it comes to • production growth,   • development of new product portfolio,  • assessment of acquisitions objectives , the focus always must be addressed to what customers  want and what shapes their behavior.  And, above all, the company and management have to  fight for the trust and the loyalty of its customers. The  customer must always be located at the top of the  service portfolio. Only in this way sources for profitable  growth can be opened up even in this environment.  Sustainability in customer relationships - even in stormy times. So that your CRM will not become an uncontrolled self-  starter GLOB BUSINESS create appropriate strategies  and instruments together with you, which  go far beyond  the concerns of regular customers, the capture of  valuable customer data, customer loyalty programs,  complaints and claims management. We will connect and link you with your customers.  © GLOB BUSINESS | andré könig 2011 join us on: