Today's business environment is subject to constant  changes, and this in an unprecedented speed.   Protagonists on the market are liable to permanent  alternating conditions. This applies to both companies  on the one hand as well as for customers on the other  side. From the perspective of the company an interactive  interface to the customer plays the primary challenge for  the management, in order to react quickly, efficiently,  and analog to market changes and market relations.  The GLOB BUSINESS philosophy proceeds from the  following basic theses when looking at its working  methods: ∟  The interface between sales and marketing is a  classic conflict. ∟  A harmonization of both areas can only be  made on organizational mechanisms.  ∟ Only a more pronounced concept of service constitutes an integrated inter- face to the customer within the opera- ting division sales, marketing and or- ganization. In order to be able to generate a customer benefit,  GLOB BUSINESS  is working in principle only on inte-  grative solutions and generates interfaces between  sales, marketing, organization and service. This will  always highlight cross-sectoral themes, too: from inno-  vation management up to a functional process control.  GLOB BUSINESS is not a container thinking. © GLOB BUSINESS | andré könig 2011 join us on: